According to Starbucks, the whimsical drink consisted of “pink powder, blended crème Frappuccino with mango syrup and layered with a pleasantly sour blue drizzle.” In a matter of days the drink spawned thousands of hashtags and pictures of the craze literally took over SnapChat, Facebook or Instagram feeds.
The dynamic world of marketing is changing even as you read this. New platforms are opening up to reach the customer; however, one method that has really stood the test of time is email marketing. No matter how advanced these new methods are, this simple method called email marketing is still proving to be extremely effective, and chances are that it will continue to remain so.
Undoubtedly, there was a lull phase of this method too but it is coming back with a band. In fact, a digital communication method study has revealed that as high as 55% of marketers have admitted to be retaining the faith in this efficient method. If we talk statistically; 108.7 billion corporate communications happened through emails on a daily basis and this is likely to increase to 139.4 billion per day by 2018. In simple words, this that each business user will receive around 140 emails in a day. Given this context, what should you do to keep your email content useful and attractive. Here are some tips on
Boosts brand awareness
Having a brand alone is not enough. Every company aspires to become a brand. It is some what like each actor aspires to become an icon like Tom cruise, Bradley cooper etc. Every famous person is not an icon. Similarly companies with a strong brand image indicate how consistent they have been in creating impression in mind of their customers.
This is possible by publishing related content that will make the brand familiar to people. Consumers are flooded with information. More and more, they are likely to ignore advertisements. Thus, your content must absolutely be relevant. It must be useful, interesting and targeted for a specific audience. You may create content for entertainment or educational purposes, or you can check various forum site to know what problem people facing and you can help them by writing a good blog on it. Always ask yourself, how are my customers benefiting from the information I provide? The content must reflect your brand’s image and be of interest to your customers without trying to sell anything. This will help you to be at the top-of-mind the next time people need your services.